Environmental solutions company, Veolia, has reported an 118% rise in abuse of frontline staff compared to the same period last year and in response has launched StreetKind, a new campaign thanking residents who recognise the hard work of its teams and taking stronger action against those who abuse or endanger its staff.

Whilst it recognises that “the majority of people are respectful and kind to frontline staff”, a rise in the most serious cases of physical and verbal abuse has led to a new commitment from the company to pursue more prosecutions.

The campaign includes a comprehensive training programme to support staff to defuse situations, handle instances effectively and how and when to involve the police. Frustration at being stuck behind a collection vehicle or queues at recycling centres are not reasons to abuse key workers and the company is reaffirming its support to staff who are victims of abuse.

Beth Whittaker, Chief Human Resources Officer at Veolia said:

“I talk to our people on a regular basis and they are passionate about their work and their teams, but hearing their stories of abuse, especially in the last six months, has been increasingly distressing. No one should be abused simply for doing their job and we’re determined to combat this unacceptable trend. As well as appealing to the public to show their appreciation for our teams, we are also focusing on training and support for our employees to respond to incidents. We will take the most serious action for the most serious attacks, including prosecutions, in order to build a safer workplace environment for our colleagues.”

The campaign launches for its first phase across 20 local authority areas, including some of the worst affected areas in Hampshire, Essex and South London.

StreetKind will thank residents for their patience and invite them to engage with the company’s hard working teams. Veolia hopes to decrease the instances of abuse, but has pledged to staff that reports will be investigated and strong action taken when necessary.

Safety is a big factor with staff that work with the public, as they can be exposed to dangerous or uncomfortable situations and may be more susceptible to violence and aggression. StreetKind will be localised to each area and will launch with the full support of the local councils and Veolia’s Executive Board.